Dueling Red Carpet CorreSpondents
How a Global Call-to-Action, alongside two of the internet’s most opinionated and influential voices, ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen
Striving to re-infuse House of the Dragon back into the cultural zeitgeist while engaging new audiences everywhere, we set our sights on an ambitious content series that would ignite unprecedented hype for the return of Max's global phenomenon. Our mission: partner with two of the internet’s boldest personalities, Brittany Broski and Tefi Pessoa, and turn them into dueling red carpet correspondents at the House of the Dragon world premiere in New York City to stage the series’ great debate: are you #TeamBlack or #TeamGreen?
Team Green: Brittany
Team Black: Tefi
Each correspondent brought a unique perspective to the rivalry debate, expressing opinions the brand couldn’t or shouldn’t (aka favoritism). This format outperformed traditional hidden interviewer, floating mic-styled content, which often lacks personality. The dueling creators successfully sparked debate across the social landscape, with each fan pledging their loyalty in the comments or creating their own content inspired by the correspondents.
The Impact
59 Pieces of
Creator Content
47m+
Social Impressions
4M+
engagements
*Statistics supplied by: Creator IQ/Pulsar
43.8M+
Views
$10.9M+
Est. Social Media Value
CoNtenT HighLighTs
Dominating the HOTD Season 2 red carpet premiere with live coverage, the collaboration successfully built a kingdom of anticipation, rallying the realm of fans and newcomers alike to join the fray and declare their allegiance to either Team Green or Team Black.
CoNtenT HighLighTs
The REsUlTS
Through the dueling red carpet collaboration and authentic, narrative-driven content, House of The Dragon S2 took center stage at the heart of the social and cultural sphere sparking furious debate at every turn as fans took to social media to “raise their banners” for #TeamGreen or #TeamBlack. Over the course of the content series, the collaboration produced over 59 pieces of creator content, collectively earning over 47M+ social impressions, 43.8M+ views, 4M+ engagements, and an incredible estimated social media value of $10.9M+. With the realm answering the rallying cry, the Season 2 premiere on June 16, 2024, became the biggest streaming day in the history of Max, and the season would go on to average 25M viewers per episode.
*Statistics supplied by: Creator IQ/Pulsar
the CoRreSPoNdEnTS
Max teamed up and put their trust in two of the most current and popular influential voices to represent the brand on the red carpet for the House of the Dragon premiere. Both Brittany and Tefi’s high energy and competitive spirit flowed throughout the night to cast members as they playfully debated which council, Team Green or Team Black, was the supreme choice and ease the cast members before they make their way to the massive press line.
Brittany Broski
Brittany, outside being one of the franchises’ biggest superfans, is also the internet’s “supreme ruler” (a title given to her by her fans), making her the perfect fit to be the underdog Team Green red carpet correspondent. She is Ewan Mitchell’s biggest fan and is willing to “die on the sword” for her baby Aemond Targaryen, who in her book, “did nothing wrong!!”
Tefi Pessoa
Tefi is an HBO aficionado, seasoned red carpet premiere host, and content creator who is known as TikTok's “big sis” for her honest advice, hilarious anecdotes, and detailed deep dives into pop-culture relationships. She was perfect to represent Team Black and matched the fandom’s unwavering, over-the-top loyalty.
Brittany Broski’s involvement continued to drive the conversation beyond her initial campaign beat integrations. Upon seeing her first pieces of content before the Red Carpet Premiere, Brittany’s fandom took to social (IG, TW, TikTok, Reddit) to celebrate the news of their queen’s victory, expanding the reach of her content but also bringing the conversation into new pop culture spaces. Brittany’s red carpet would go on to appear in Getty and placements like People, NY Daily News, and L’Officiel. Additionally, Brittany leveraged her dedicated trending podcast, The Broski Report (nearly 1M+ subscribers on YouTube), to extend weekly amplification to audiences who tune in to her for various topical chatter.
Critical Response
“The best person to give an interview yessss”
@_stephdaddy_
“Mothers my baby girls this is too much for me to handle right now!!”
— @gurojade
“I feel like every video of this premiere has been chaotically fun energy and i love it 😂😂😂”
— @savage.hellstrund
“You are the only one I want interviewing on the red carpet! Please never stop!”
— @thegiantunicorn
“Omg she’s team green, CORRECT once again queen 💚”
— @reganborucke
“This correspondent thing is hilariously iconic 😂”
— @jespino1114
“I’m ngl as much as I don’t like seeing TT’ers interviewing on red carpets, I actually cracked up at this😭 too good!”
— @thejennifero
“The chemistry between these two is unreal!!”
— @lalabotero
“Omg how did we get so lucky with Tefi and Emma?! 😭😭😭👏👏”
— @livontheveg
“What “she understood the assignment” lOoks like. 🤩🐉 ⚔️ 🔥”
— @noelle_afualo